Reasons Email Marketing is Ideal for Small Business

Email has revolutionized business communications over recent years and has rightly earned the label of the Killer Application of the Internet. The use of email marketing has had a similar and profound impact for companies looking to promote their products and services. It has been especially powerful for small and medium sized businesses (SMEs). Without the marketing budgets of larger organizations, SMEs nevertheless have the same requirements for a cost effective, successful and measurable method of communicating with their customers. Email marketing offers not only this but can be used in every element of the marketing process, from building your brand, driving traffic to your website or marketing special offers, to providing customer service or technical support.

First and foremost, email marketing produces results! A well designed campaign using a properly managed mailing list will give response rates which are much higher than other direct marketing methods.

While there are many variables that contribute to response rates, indications are that overall email marketing gains a response rate about 5 times higher than direct mail. By getting a much larger percentage of people interested in what you are offering, immediately you are massively increasing the number of potential sales. Added to this, the quick response methods allow a much faster turnaround of questions and objections thus clearing a way through to closing the sale.

The more targeted your marketing message is, the more likely it is to be successful. Email marketing provides the means of customizing each message which is sent out, so that the information, promotion or offer can be individually personalized and targeted.

Email marketing eliminates the significant time and expense of full graphic design, printing, postage, handling and so on which is associated with printing and processing traditional direct mail campaigns. Yet with graphic html emails, you are able to create the same imagery and provoke the same responses with the added benefit of having follow up information instantly available via your website.

Email marketing is adaptable enough to support your business in many different ways and can help to achieve a variety of different goals. While email marketing is often considered stronger when you are looking to maintain customer relationships rather than forge new ones, it is in fact able to fulfill a variety of different purposes for your business.